Sally Goold

Sally is Zedsen's Operations Manager, with a passion for helping businesses run smoothly and efficiently.

Originally from New Zealand, Sally began her career as a Personal Assistant before discovering her love for the fast-paced and ever-changing world of small business operations. With experience across large, medium, and small organisations, Sally has built a diverse background spanning events, shopping centres, media advertising, and recruitment. She plays a key role in keeping the business running day-to-day, with hands-on involvement in finance, HR, office management, and overall business organisation. Known for her proactive approach and ability to keep everything on track, Sally is passionate about creating structure, supporting teams, and helping Zedsen grow.